• A space is allowed between Keywords when multiple keywords are used.

Syntax- KEYWORDS:keyword2<space>keyword2
Example: KEYWORDS: Auto Featured
The default syntax is to have one space between two keywords. However, multiple spaces also do not produce any error.

There can be spaces after the colon (:) in the syntax, but not before it.

• Keywords, including the word 'KEYWORDS' in the syntax, is not case sensitive. It could also be a mix of lower and upper case letters. 

•  In the application description, the text before the word 'KEYWORDS' is treated as application description text, displayed below the name of Application on the site. The text after the word 'KEYWORDS' is treated as a Keyword.

If required, you can write your custom Keywords.
These Keywords can be used to configure the Advance Store Settings 'Filter resources by included keywords' or 'Filter resources by excluded keywords' as per the requirement or through PowerShell.


Custom Keywords can also be used to create Featured app groups in StoreFront (Manage Receiver for Website > Configure > Featured App group)


eg: KEYWORDS:Mandatory MyAppGroup

• None of the default keywords present in the documentation (referenced below) conflict each other's functionality. 

• The default keywords take affect without any settings in StoreFront. If you define any keyword of your own, then you might use it in the StoreFront settings according to your requirement.